About me

I was born in İstanbul, in 1972.

I graduated from Istanbul University, Department of Economics in English. I started my career in 1995 at Doğuş Otomotiv; I assumed the roles of Volkswagen Planning and Logistics Manager, Volkswagen Commercial Vehicles Marketing Manager, and Retail Chain Branch Director. Thereafter I continued my career at Tofaş as Alfa Romeo Marketing Manager, then Alfa Romeo & Lancia Brand Director, and Tofaş Corporate Communications Director andduring this period, I took part in the new launch processes and press communications of Fiat, Alfa Romeo, Jeep, Ferrari and Maserati brands. During this time, I participated in the IRG100 Institute of Real Growth Leadership Program, which is attended CMOs from around the world and became one of its graduate members.

In summary, throughout my career, I assumed the responsibilities of brand management, strategic planning, marketing, retail management and corporate communications responsibilities of global brands in Turkey. I worked as a C- Level Executive at Tofaş for the last 16 years of my 30 years of experience in the sector.

I have a lot of experience in building business & marketing strategy, brand-product launches, internal and external communications, crisis management, reputation management, social impact activities, building strong relationships with stakeholders like employees, customers, media, dealers, suppliers, and shareholders. I have worked with the leading global and local advertising and PR agencies in Turkey.

My passion for automobiles had a big impact on me starting to work in the automotive sector and continuing to enjoy it for many years. I was always excited and proud to work for some of the world's best automotive brands, to learn constantly, to achieve many successful projects with excellent teams, to contribute to transformation and growth.

In the later years of my career, I realized the importance of leadership more. As one of the best decisions I made, I joined the coaching training and NLP (Neuro Linguistic Programming) program; I graduated from Erickson International Coaching School. Activities aimed at improving my personal development and leadership competencies reached a further level with the coaching and accompanying training I received. My efforts to develop my self-awareness and better understanding the human spirit and mind also improved my perspective on life. With coaching, making a difference in people's lives, helping them realize their potential, and supporting them for an enriched and more meaningful life became very valuable to me. I volunteered as a mentor and coach for young colleagues within the company.

By the end of 2024, I retired from Tofaş, which was like a precious school for me as well as many of its employees. After 30 years of professional experience, I founded my own consulting company. In my areas of expertise, I provide consultancy to companies for the sustainable growth of brands. In addition, I have launched the ‘Women Leaders Development Program’ to be a companion in the professional development of women. After my efforts to contribute to the career development of women throughout my working life, with this program, I aim to support women who want to advance in their careers through coaching and mentoring with all my knowledge in business life and my experiences as a female executive.

I continue my journey with the aim of contributing to people, companies, society for a sustainable and meaningful life.