Consulting Areas

The first step in building a compelling and lasting brand or re-building an existing brand is creating a 'brand platform' based on the right insights.

A brand platform includes the brand's purpose, values, communication, visual identity and market positioning.

A meticulously created brand platform and a consistent chain of activities in correspondence, shall help to create a distinct and lasting impression in the minds of customers.This encourages trust and loyalty. A memorable, strong brand; facilitates decision-making processes, paves the way for successful business results and increases business profits.

Brand management is realized through a strategic business model, action plan and practices based on the brand's purpose and medium- long term business and profitability targets.

In today's fiercely competitive environment, a business model shall generate value for multiple stakeholders, such as shareholders and customers, as well as company employees, suppliers and complementary industry players. This creates a competitive adavantage.

In the current environment market opportunities, risks, and market conditions are changing rapidly on a global and local scale.Thus, 'business model' and 'dynamic management strategic planning' have critical importance.

Corporate Communication is a discipline that aims to establish healthy and effective communication with all stakeholders in line with the company's goals and objectives and to protect and strengthen the corporate reputation.

By corporate communication, the company's purpose, vision and values and developments are communicated to stakeholders with a consistent communication strategy. This strengthens the perception of the company in the eyes of its stakeholders. Effective communication in times of crisis protects the company's reputation and minimizes the damage.

An effective corporate communication management is the emotional intelligence of the company and the voice of the stakeholders within the company.

Corporate Communication

Brand Management

Branding

BRANDING

Corporate or brand purpose is your pole star and reason for existence beyond the company's bottom line. Purpose describes how companies touch the lives of their customers and society and what we do for others. Companies that are transparent about their purpose can manage a more meaningful culture and build stronger bonds with their stakeholders in the long run.

The brand essence is expression of the concept that the brand represents.

It becomes most powerful form when distilled into a simple, memorable and ownable concept.

Personality Traits reveal the brand’s way of expressing itself through humanization.

A well-defined, real, authentic and strong brand personality helps customers emotionally connect with the brand and make it memorable

Corporate / Brand Purpose

Brand Essence

Brand Personality

Brand Promise (Value Proposition) describes the tangible value the brand offers to its customers during and after purchase, what it does and how it does it.

Tone of voice is created in accordance with the brand's personality traits and target audience. It is the general character of the language, manner and style used by the brand in communication.

Corporate Identity Design is a set of unique visual designs that differentiate the brand.

It includes logo, typefaces, primary and complementary colors used in communication, design of communication materials, presentation format, web and social media design elements.

Tone of Voice

Corporate Identity Design

Brand Promise

BRAND MANAGEMENT

Insights and measurement enable you to understand the cultural codes and dynamics of the regions in which you operate, customer needs, preferences, consumer tastes and reasons for liking your brand; as well as other brands in the competitive pool. It can be very costly and risky to embark on a brand strategy without knowing these things.

Regular insight research and measurement of your brand allows you to measure your performance at the beginning and along the way, and make necessary interventions.

Strategic planning includes market analysis, how you position your brand in the market, who your target audience is, what products and services you will offer to the market, at what prices and when, what kind of communication strategy you will implement, how much market share and profit you will gain, and the resources required for these.

The correct design of the business model and strategic plan is one of the most critical issues. The company's strategic plan should be sustainability-based. In addition to financial sustainability, a company policy that adopts ethical and corporate governance principles, conducts risk management, minimizes the environmental impact of company activities and considers social impact; minimizes risks, positively affects employee loyalty, brand / corporate reputation and company performance.

Brands utilize customer experience activities to guarantee customer satisfaction, create an emotional bond with them, or introduce a new product or service to the market. Activities within the scope of customer experience enable us to look at the experience processes of customers regarding our products and services, competition or needs that have not yet been met in the market from the customers' perspective. New customer roadmaps are created, tested, revised according to the results and implemented. These can be in the form of improving existing products and services, developing a new product from scratch or a new product or service innovation by recognizing the pain points in the customer's experience process. When these are designed correctly, they have a positive impact on customer satisfaction and profitability.

Insights and Measurement

Strategic Planning

Customer Experience

Sales and Aftersales Network

Marketing Communication

The sales and after-sales service network is one of the most important touch points of the brand with the customer, whether digital or physical.

The compatibility between your brand strory, the messages you give about your brand on your website, social media accounts and television and the compatibility between your brand story and the customer experience at the sales and after-sales points is extremely important for customer trust in the brand. The opposite case, leads to disappointment and distancing from the brand.

The correct organizational structure at sales and after-sales points, ensuring performance, service quality; the compatibility of the physical and visual design with the brand identity are important works.

Marketing Communications are communication activities carried out to ensure awareness of the brand's products and services, create demand, strengthen brand perception.

It includes advertising activities, management of social media pages, one-on-one marketing, and sponsorship activities.

In order to stand out from the crowd in today's digital media fatigue, brands need good stories that stay in our minds, contents that surprises us in a way that makes us think and feel and sincerity.

To reach the target audience, strong analytics-based media monitoring and planning are required in the current environment where the variety of media continues to increase exponentially.

CORPORATE COMMUNICATIONS

Internal Communication is the first priority of ​​corporate communication. It is not possible for a company that is not sufficiently recognized and trusted by its employees to create a long-term reputation in the eyes of external stakeholders.

An internal communication approach that is compatible with the company's corporate culture, supports the company's vision, goals and strategies, follows social psychology and global values ​​of the age, inspires and creates dialogue, increases employee motivation, loyalty and work efficiency.

Corporate events are organizations that are organized for different purposes such as informing, target deployment, celebrating, motivating, creating pride and belonging for stakeholders. They support a sense of pride and belonging for company employees, while reinforcing the company's reputation, investment appetite and desire to work together for shareholders and business partners.

The success of these organizations depends on being able to read the target audience accurately, convey company messages in line with these insights, and create supportive emotions and thoughts.

Corporate websites and reports are the places investors, the press, potential business partners and potential employees turn to for information. When these platforms are equipped with the necessary information and have a user-friendly design that reflects the brand character, they play an active role as the official main channel of companies.

Internal Communication

Corporate Events

Corporate Website and Reports

Media and Press Communication

Social Responsibility

Media and Press Communication includes the activities of the institution to introduce itself to its external stakeholders.

In relations with the press, it is essential to communicate proactively both regularly and on special occasions, to respond to the information requests of the press in a timely manner; to plan the right timings for communication by closely following the country and competition agenda, and to have a balanced and reliable attitude towards channels and people.

In social media and other channels, the most effective ways to stand out from today's communication crowd and cliché are to produce creative and courageous content, to be authentic, to communicate through concrete actions and results.

Social responsibility is one of the valuable activity and communication areas of the institution. It is important that social responsibility projects are sustainable, measurable and create tangible benefits. The most important step for the company in social responsibility is to choose the right area. Choosing a social responsibility area that is related to the company's activities and can be supported by resources from within the company creates advantages in terms of the sustainability of the project and the individual contributions of the employees. It is also important to measure the value created at the beginning and in the interim periods of the projects. The communication of the value created in the project contributes to the company's reputation; however, it is critical that the communication is measured.

Corporate Culture

Company culture is the set of values, beliefs, behaviors and core principles that support the company's goals.

It plays an important role in realizing business and brand objectives and achieving company goals for long-term success. A strong corporate culture that lives the vision, purpose and values of the business; helps to retain talent, gives employees strength, confidence and energy in the face of periodic turbulences, challenges. It is important that company culture is shaped and sustained around company values. Periodically, evaluating the compatibility of company values and culture through internal research, determining leadership principles, creating behavior-oriented trainings and rituals and internal communication activities contribute to the survival of culture.

Employer Brand

Employer Brand refers to the qualities of the work life experience offered by an organization. Its target audience is potential and current employees. The communication of the employer brand, which should be in harmony with the corporate brand, begins with creating a realistic and attractive employee value proposition. Employer brand communication strengthens the organizational attractiveness for potential employees; supports the appreciation of current employees for the organization and motivates them to become brand ambassadors.